Google Analytics
Google Tag ManagerIt is unclear where the budget goes
Google Ads spends money every day, but you do not see which terms, campaigns or audiences can really bring a client.
For business owners: you run Google Ads, the budget is spent, but leads are few or low quality
AuditGoogle Ads:I will show where your ads lose leads and what to fix first
I check the ad account, search terms, conversions, landing page and lead quality. You receive a video review without PPC jargon: where budget can leak, why it matters and which first step to take without chaos.
Google Ads since 2009search, e-commerce, services and B2B experience
No changes without approvaldiagnosis first, then decisions
Video audit + first actionswhat to fix first, without PPC jargon
Google PartnerCertified partner: I check not only clicks, but lead quality, tracking and decisions that affect the budget.
Audit data
Google Ads
Google Analytics
Google Tag Manager
Audit mapfrom budget to request
01
Where the budget goeswhether Google shows ads to potential clients
queries02
What the system counts as a requestwhether ads optimize for the right action
conversions03
Why there are few requestswhether relevance holds: keyword - ad - page
conclusionDoneIn the video I show: where the problem is, why it costs leads and what to fix first.
Clients and projects
Companies I work with or have worked with
These logos show practical experience across different niches: local services, healthcare, beauty, e-commerce and B2B. That is why during the audit I look not only at the ad account, but at the full path from search intent to lead.
When it is needed
When a Google Ads account audit makes sense
It does not matter what you call it: an ad audit, an account audit or a Google Ads review. The point is the same: get an independent diagnosis and stop making decisions blindly.
Leads come in, but they are weak
Forms, calls or messengers bring people who are not ready to buy, ask random questions or do not fit your business.
Google counts what does not sell
The account looks fine, while CRM, calls or managers show another picture. You need to know which signal to trust.
What I check
What is included in a Google Ads advertising audit
The problem is rarely one switch. Budget often gets lost between the search term, the ad, the landing page, tracking and the real quality of the lead.
Search terms
Do you pay for people with buying intent, or for informational and random clicks.
Campaign structure
Where the budget is concentrated, which campaigns pull money and what should be checked first.
Conversions and signals
Whether Google Ads algorithms learn from actions that do not mean a real lead or sale.
Landing page and form
Whether the site loses normal people after the click because of weak logic or poor relevance.
Short answers for the owner
Understand the audit format quickly
What is a Google Ads audit?
A Google Ads audit is an independent review of the ad account, search terms, campaign structure, conversions, landing page and lead quality. The goal is to show where ads may lose budget, which data distort decisions and what should be fixed first.
Who needs an ad account audit?
An ad account audit is useful for a business that already invests in Google Ads or plans to return to advertising soon. It helps most when clicks and reports exist, but the owner does not understand why leads are weak or sales do not grow.
What is included in the full Google Ads audit package?
The full package includes primary diagnostics: search terms, campaigns, budget risks, conversions, analytics setup, landing page, lead quality and the first list of actions. You receive a video walkthrough explaining where the problem is, why it matters and which step to take first.
Does the account change during the audit?
No. During the audit I do not change the ad account without your approval. The format is diagnosis and explanation: first a risk map, then agreement on next actions. Ad optimization, access and implementation are discussed separately.
Expertise + AI system
AI agents speed up the check. I make the decisions
I have worked with Google Ads since 2009 and I run entrepreneurial projects myself. So I do not look at advertising as a set of settings, but as an owner’s investment: whether the right people come in, whether leads are counted correctly and where the budget does not return to the business.
My AI agents take over the monotonous part of the audit: search terms, campaigns, conversions, GA4, GTM and the landing page. They quickly highlight risks that can take hours or days to find manually.
Then I work with the findings: I check the context, the cause, the impact on money and the priority of actions. This is not just an AI report, but my expert diagnosis strengthened by a system trained on my experience and hundreds of ad accounts.
Another proof of openness is my YouTube channel: there I publicly explain my approach to ads, analytics and business decisions. For an owner this means the account is reviewed by a specialist who stands behind his reputation and shows his logic openly.
Google Ads since 2009Entrepreneur who looks at budget as an ownerYouTube channel with open logicNo account changes without approval
Done-for-you process
You hand the task to a specialist and receive a clear action plan
The audit is not for another report. I take over the monotonous check of ads, analytics, conversions and the landing page so you can faster see where ads lose money and what exactly should be fixed.
01
You hand over the task without learning PPC
Briefly describe the business, ads, budget and what worries you: few leads, weak quality or unclear budget spend.
02
I take the technical check on myself
I collect the needed data and check Google Ads, conversions, GA4, GTM and the landing page without making you dig through reports.
03
I find where time and budget are lost
I review the full chain: keyword, ad, click, page, request and real value for the business.
04
You receive a ready action plan
In the video I show what to fix first and how to implement it: with me, with your contractor or on your own.
Result
What you receive from the ad account audit
The goal is not to create a large document. The goal is to give the owner a clear base: where the problem is, why it affects leads and what to do first.
Video with explanation
Not just a table. You see the screen, the logic of conclusions and why it matters for the business.
Map of losses and risks
Search terms, conversions, campaigns, landing page and signals that can teach ads in the wrong direction.
First list of fixes
What to check or change first, so the budget and attention are not scattered.
Recommendation for the next step
One-time implementation, 30-day support or 90-day Google Ads Growth OS where we train my AI agents on your business and provide them to you for use.
Audit packages
Choose what exactly needs to be checked
If the question is only inside the ad account, the first package is enough. If you need to understand whether conversions and analytics can be trusted, choose the deeper review.
Package 1€97 EUR
Google Ads audit
For a business that needs to understand where the Google Ads budget goes and what to fix first.
- Google Ads account review
- campaign, structure and budget analysis
- search terms and budget-leak risks
- landing page and lead-quality review
- video walkthrough and first actions without PPC jargon
Ads, search terms, campaigns, landing page and the first action plan.
Package 2€164 EUR
Google Ads + conversions and analytics
For cases where the ads must be checked together with the way the system counts leads.
- everything included in the €97 package
- conversion tracking audit
- GA4 and key-event review
- Google Tag Manager audit
- whether Google Ads learns from weak or false actions
- where reports may disagree with real leads
Package 1 plus conversion tracking, GA4 and Google Tag Manager review.
Access safety
An audit does not mean someone immediately changes your ads
Passwords are not needed
Do not send passwords, tokens or secret files. If access is needed, we use a safe format only.
Read-first logic
First I review and explain. Any account changes happen only after your approval.
If the audit is useful
I can not only show the problem, but help fix it
Questions before the request
Short answers about access, payment and next steps
Do you change anything in the ad account during the audit?
No. During the audit I do not change settings, budgets, ads or conversions without your approval. The basic format is diagnosis: I show where ads lose budget, what risks exist in the account, analytics and landing page, and what should be fixed first. If Google Ads optimization is needed after the audit, we agree it separately: scope, priorities, access and responsibility for changes.
Do I need to give you my Google Ads password?
No, you do not give your Google Ads password. You do not share your login or password with me. For the audit, access to the account is needed; you can add me as a separate user and remove that access later. If you do not want to give access yet, we can start with screenshots, reports or a short screen share on a call.
What if I already have a specialist or agency?
That is normal. The audit is not meant to replace your specialist or agency. It is a second look from the outside. When a team works with one business for a long time, some things become routine and are no longer obvious: where budget is lost, what blocks growth, which scaling opportunities were missed. After the audit you will have a clear list of what to discuss with your specialist and what to check first.
How is an audit different from Google Ads setup?
An audit first explains why ads are not producing the result you need: where the budget goes, why leads are few or why they are weak. You receive a clear plan: what to fix first and why. Google Ads setup is the next step, when we do not just say what to change, but actually make changes in ads, tracking or the landing page.
Why Telegram first, not immediate payment?
So we do not start blindly. In Telegram you briefly describe the business, ads and what is not working now. I quickly understand what should be checked, which package fits and whether an audit makes sense right now.
What if after the audit I want you to fix everything?
I have different packages for that case. After the audit it will be clear what exactly needs to be fixed and how complex it is. Based on the audit results and your preferences, I will suggest the best option: one-time changes, support or deeper work.