Ievgen Kovalevskyi

Professional Google Ads audit to find mistakes,reduce budget losses and improve ad performance

Clicks and conversions exist. Clients do not. Find where the budget leaks

Google Ads audit for €97 to see where advertising spends money instead of helping the business earn it.

Sometimes the account looks active:

impressions are there;
59.8k
ImpressionsImpr.
clicks are there;
1.97k
ClicksClicks
conversions seem to be there too.
106.16
ConversionsConv.
клієнтів нема.
9
ClientsClients

But the business is quiet.

The manager says the leads are weak.

The wrong people call.

They ask the price and disappear.

Sales do not grow, while money keeps leaving the card.

In this situation the worst part is not even the wasted budget.

The worst part is not knowing where exactly it happens.

This audit is built for that.

I open your Google Ads with view-only access, analyze the data with my own AI agents, and then give you a clear review:

Google Ads audit view3 точки розбору
01Cost check
BUDGET LEAK

Втрати

where losses may be happening;

02Signal scan
ANOMALY

Підозрілі сигнали

what looks suspicious;

03Priority
NEXT ACTION

Що почистити

what should be checked or cleaned first.

No changes in your account.
No fog.
A normal human answer to the question: why ads look alive, but clients do not grow.


Ads seem to work, but the business does not feel good clients

You are not against paying for ads.

You are against the feeling that you pay into emptiness.

Formally everything may look fine:

GA4 snapshotФормально все виглядає активним
Last 28 days
Active
Acquisition

Кампанії

campaigns exist;

Trends
Reports

Графіки

charts exist;

Unstable
Events

Конверсії

conversions are in the report;

Learning
Status

Пояснення

there is an explanation that the algorithm needs more time or more data.

But in the business the picture is different.

Leads exist, but they are weak.

People ask "how much?" and disappear.

The manager says good requests are rare.

At some point it becomes tiring.

Not because you are afraid of ads.

Because you cannot honestly answer one simple question:

Is Google Ads really helping the business, or only creating a nice illusion of movement?

That is where you do not need one more campaign.

You need clarity.


If the ad flow is dirty, a bigger budget only spreads the problem faster

Advertising is like circulation for a business.

If the flow is clean, it brings requests, clients and money.

If there is trash in the flow, a new budget does not fix the situation.

It simply spreads the problem faster.

Trash in the ad flow can look like:

01Click waste

random clicks;

02Audience noise

curious visitors;

03Weak data

weak signals;

04Bad intent

false conversions;

05No-buy queries

searches from people who do not plan to buy.

So the question is not only how much you spend on Google Ads.

The question is what this budget is feeding right now.

Potential clients.

Or advertising noise.


A report shows numbers. The owner needs to see which numbers lead to money

A standard report can show many numbers:

  • 01cost per click;Avg. CPC$0.49
  • 02spend;Cost$328
  • 03conversions;Key events43
  • 04cost per lead.Cost / lead$7.63

But a business owner usually needs something else.

Not just how many clicks there were.

But what kind of clicks they were.

Not just how many conversions were counted.

But whether those conversions have any connection with real clients.

An audit translates advertising numbers into owner language:


You already changed things, asked questions and tested. The main leak is still not visible

This is a common situation.

Someone changed bids.

Someone cleaned search terms.

Someone added new ads.

Someone moved a campaign to another strategy.

But the owner still does not see the main answer:

What exactly prevents Google Ads from bringing normal clients?

Without this answer, each new action feels like a guess.

That is why the audit starts not with "let us change everything".

It starts with a map.

Where is the first leak?

What should be left alone?

What can wait?

What should be fixed before adding more budget?


Before a restart, new campaigns or tests, find the reason for the leak first

Many businesses restart ads too quickly.

They turn off one campaign.

Create a new one.

Change the landing page.

Add more keywords.

Try another specialist.

But if the old reason was not found, the same problem usually comes back in a new format.

The audit helps before:

01Budget

increasing budget;

02Specialist

restarting Google Ads;

03Campaigns

changing a contractor;

04Ads

creating new campaigns;

05Reset

testing a new landing page;

The point is simple:

First understand where the money leaks. Then decide what to change.


First not optimization. First the map of where ads lose money

Optimization without diagnosis is risky.

You can change many things at once and still not understand what helped.

Or worse - you can break the part that still works.

The audit separates:

01Queries

what is definitely suspicious;

02Campaigns

what may be normal for your niche;

03Conversions

what requires deeper checking;

04Landing

what should be fixed first;

05Lead quality

what should not be touched yet.

This gives the owner a calm base for decisions.

Not "something is wrong".

But:

Here is the first place where budget may be leaking. Here is why. Here is the next logical action.


Not just ChatGPT: agents trained on experience find suspicious places, and an expert explains the reason

AI is useful when it does the boring work fast.

In a normal audit a lot of time goes into manual review:

01Queries

search terms;

02Audience

campaign structure;

03Tracking

conversion signals;

04Landing

GA4 reports;

05Lead quality

Google Tag Manager;

06Structure

landing page logic.

My AI agents take this monotonous part.

They are not generic "ask ChatGPT about Google Ads" prompts.

They are agents built on my audit logic, checklists, patterns from real accounts and experience with Google Ads since 2009.

They quickly highlight what looks suspicious.

Then I review it myself:

01Budget

is it really important;

02Surface

does it affect money;

03Tracking

is it connected with weak leads;

04Gap

what should be fixed first.

So you do not get an automatic AI opinion.

You get an expert audit, where AI saves time and the final decision is made by a specialist.


How the audit works: no changes in the account, focus on the cause of the leak

The process is simple.

You leave a request.

Then we clarify the situation:

If needed, we do a short call before payment.

After that:

  1. You give view-only access to Google Ads.
  2. I analyze the account and available analytics.
  3. AI agents help review large blocks of data.
  4. I check the findings manually.
  5. I prepare the report and record the video.

The account is not changed during the audit.

No settings, budgets, ads or conversions are edited without your separate approval.


What you receive: not one more PDF, but a map of the first budget leak

The result is not a document for the sake of a document.

You receive:

The main value is not the number of pages.

The main value is the answer:

What should I check or fix first so I stop pouring money into noise?

The video usually lasts 20-60 minutes.

I show the screen, explain the logic and speak in business language.


Why €97?

Because this is a diagnostic entry format.

It is not a full rebuild of Google Ads.

It is not 30-day management.

It is not a promise that sales will immediately grow.

For €97 you receive the first clear diagnosis:

AI agents reduce the amount of manual routine.

That lets me give a useful audit at a price that is lower than a classic manual audit.

At the same time, the final logic and recommendations are still mine.


Option for €67: check whether Google Ads learns from the right actions

Sometimes the problem is not only in ads.

The problem may be in what Google counts as a result.

If the system learns from the wrong actions, it will keep searching for the wrong people.

For example:

The additional conversion and analytics check helps understand:

01Audience

what is counted as a conversion;

02Learning

whether the signal is connected with a real request;

03Trust

whether GA4 and Google Tag Manager are configured logically;

04Quality

whether Google Ads learns from useful actions.

This option is useful when the account has conversions, but the business does not feel real clients.


No magic promises: first we see whether the audit really makes sense

I do not want to take payment where the audit will not help.

That is why the first contact is in Telegram.

You briefly describe the business and the situation.

I quickly check whether the audit format fits.

If the issue is outside Google Ads, I will say so.

If there is not enough data for an audit, I will say so too.

If the situation can be checked, we choose the right package and move on.

This saves time and protects the quality of the audit.


Who reviews your account: an entrepreneur who has gone through ads with his own budget

Портрет Євгена Ковалевського
Founder-led audit

Мене звуть Євген Ковалевський.

Google Ads з 2009власний бюджетWebCet

I have worked with Google Ads since 2009.

I review accounts not only as a specialist, but also as an entrepreneur.

This is important because an owner looks at ads differently.

Not "how many clicks".

But:

I also have a YouTube channel where I explain my approach to Google Ads, analytics and business decisions.

For you this means the account is not reviewed by an anonymous system.

It is reviewed by a specialist who has public logic, reputation and long experience.


For an owner who does not want to become an ads specialist, but wants to see where money goes

This audit is not for people who want to study every Google Ads setting.

It is for an owner who wants a clear answer:

01Budget

what is happening now;

02Cause

where the budget may be leaking;

03First step

what should be fixed first;

You do not need to become a PPC specialist.

You need a clear decision base.


Who should not come: if you need a promise of sales without diagnosis

This format will not fit if you need:

  • 01Sales promisea guaranteed number of sales;
  • 02No dataan instant magic fix;
  • 03No accessa promise that everything will work after one change;
  • 04Comfort checksomeone to change the account without diagnosis;

The audit is diagnosis.

It does not replace full management.

It shows the first problem that should be checked or fixed.


After the audit: first clean the main leak, then work on the next problems

If the audit shows a clear problem, the next step depends on its size.

Sometimes one-time implementation is enough.

Sometimes 30-day support is more logical.

Sometimes the business needs a deeper 90-day Google Ads Growth OS.

The important thing is not to change everything at once.

First we clean the main leak.

Then we look at the result.

Then we move to the next part of the system.

This protects the business from chaos and helps understand what really changed the result.


What is included for €97 and how to reserve a place in the current batch

For €97 you get:

  • Google Ads account audit;
  • search terms review;
  • campaign and budget logic review;
  • landing page logic review;
  • lead-quality risk map;
  • first action list;
  • report file;
  • video explanation.

Timing: up to 72 hours after access is received.

At this price I take up to 10 audits in the current batch.

If you see this price on the page, there is still a place in the batch.

When the places end, the price may change because I do not want to turn this format into an endless queue and lose quality.


Frequent questions before the audit: price, access, complex accounts and what happens after

"Will you change anything in my account?"

No.

For the audit I need view-only access.

First we look and diagnose.

Decisions about changes are made after the review.

"I already have a specialist or agency. Will this create conflict?"

No.

This audit is not about blaming someone.

It is a second look before a decision that already costs you money.

After it you get a normal language for a conversation with the contractor:

Not "I do not like something", but "here may be a leak, this needs to be explained".

"There are conversions in my account. Maybe everything is fine?"

Maybe.

But maybe not.

Conversions in the account do not prove that ads bring clients.

If the system learns from random or weak actions instead of buyers, it will scale exactly that.

"I do not understand Google Ads. Will I understand the review?"

Yes.

The result is not a table for a specialist that someone else must translate for you.

You receive a file and a video in simple language:

"What if after the audit it turns out that many things need fixing?"

Then it is better to see it now than to spend another month on the same system.

The audit does not force you into a large product immediately.

It shows the number one problem that now prevents the ad flow from bringing good clients.

After that you can act step by step:

  1. First remove the main leak.
  2. Look at the result.
  3. Then move to the next problems.

"When will I receive the review?"

After the answers, payment and view-only access, I prepare the audit within 72 hours.


In short: do not add budget until you know where it leaks

If you simply scrolled the page, here is the point.

You already pay Google Ads, but you are not sure ads bring clients.

Maybe the report looks active:

clicks exist;
1.97K
ClicksClicks
impressions exist;
59.8K
ImpressionsImpr.
conversions exist;
106.16
ConversionsConv.
budget is spent;
$328
CostCost
ads seem to work.
Active
StatusStatus

But the business feels different.

Good clients are few.

Leads are weak.

The manager says the people are wrong.

Then the problem may not be that the budget is too small.

The problem may be that the ad flow is polluted.

Google Ads may feed not the business, but advertising noise:

So before adding more budget, first check:

Where does the advertising flow of the business go?

For €97 I run the Anti-Drain Google Ads Audit.

What happens:

  1. You leave a request in the form above.
  2. You go to Telegram from the thank-you page.
  3. You answer short questions.
  4. If needed, we book a free 10-15 minute Zoom before payment.
  5. After payment, you give view-only access to Google Ads.
  6. I run the audit and prepare the result.

No changes in your ad account.

No edit access.

No attempts to fix anything before it is clear what must be fixed.

You receive the answer:

If needed, for €67 you can add a conversion and analytics setup audit.

This is useful if there is a suspicion that Google Ads learns from wrong actions instead of real requests.

The request form is above, in the audit request block.

Check where the budget leaks